You can make anything by writing – CS Lewis
Jas Arora is back in the limelight, the good looking punjabi who wooed many Indian women’s heart with his trade mark smile with dimples. The chocolate boy in the music video Mera Laung Gawacha (with Deepti Bhatnagar) and Gur Nal Ishq Mitha (with Maliaka Arora Khan). He used to be the must have of all the fashion shows in 90s and has around 150 televisions ads in his kitty. And then he had a short and not that successful stint in movies like Main Solah Baras Ki, Dushman and television soaps like Prithivi Raj Chauhan. He was last seen on the silver-screen in Monsoon Wedding and after that he was the brand ambassador for men’s traditional clothing Study By Janak. Freshly he has made a comeback with the launch of his clothing line – JAS ARORA.
“My vision is to create a wardrobe that is sharp in both look and pricing, and is designed for the glamorous urban consumer. Hence I am also providing a distinct service with the USP of customization to whoever walks in to the store,” says the model-turned-actor-turned-entrepreneur in an interview. Before starting this venture he has taken rounds of trip to Italy learning about the textile and the fine art of tailoring to make sure things are under his control. This time he is here to stay!!
(Published in Society June ’14, Page No. 13)